MILKA by Audrey and Emilie

The brand MILKA represented by this advertising is part of the group Kraft Food which makes chocolate bars.
It is an humourous advertisement. We chose it because this picture surprised us. MILKA is usually represented by a cow while here it is an ironic picture, the cow being replaced by an elephant.
In the foreground we can see an elephant. It is painted in violet and white and the brand MILKA is written on the stomach of the animal. In the background we can see a cloudy sky, the mountains and a valley. Snow is visible on the mountain range.
The colours are the same than the original ones. The target : the ad aims at all the amateurs of chocolate and especially those who have a sense of humour!
Our opinion is that this picture is funny. It changes from the other advertisings, it is ironic. It is a very good fake. It attracts the consumer because they expect to see a cow (because the milk used comes the cow) rather than an elephant.