GUINNESS by Julien and Antoine

 

Guiness is a popular dry stout (bière brune) that originated in Arthur Guiness' first brewery in Lexip.

Now the brewery (brasserie) is located in St.james Gate in Dublin, Ireland.

The beer is based on the porter style that originated in London in the early 18th century.

It is one of the most successful beer brands in the world, being exported worldwide.

The distinctive feature in the flavour (arômes) is the roasted barley (orge) which remains unfermented. For many years a portion of the beer was aged to give a sharp lactic flavour (arôme lactique prononcé), but Guinness has refused to confirm if this still occurs. The thick creamy (l'aspect crémeux et épais) head is the result of the beer being mixed with nitrogen when being served. It is extremely popular with the Irish and, in spite of a decline in consumption over recent years, is the best-selling alcoholic drink of all time in Ireland where Guinness & Co. makes almost €2 billion annually.

The parent company has been headquartered (installer le siège social) in London since 1932 and was later merged with Grand Metropolitan plc and developed into a multi-national alcohol conglomerate named Diageo.

Sales of Guinness in Ireland and Britain declined 7% in 2006.

Guinness has a significant share of the Africa beer market, where Guinness has been sold since 1827. About 40 percent of worldwide total Guinness volume is brewed and sold in Africa, with Foreign Extra Stout the most popular variant. The Michael Power advertising campaign was a critical success for Guinness in Africa, running for nearly a decade before being replaced in 2006 with "Guinness Greatness".

In 2006, Canada was the fastest growing Guinness draught market in the world and on St. Patrick's Day in 2006, more Guinness was sold in Canada than in Ireland.

Guinness Stout is brewed under licence internationally in several countries, including Nigeria and Indonesia.The unfermented but hopped Guinness wort extract is shipped from Dublin and blended with beer brewed locally.

Source Wikipédia